Discovering Untapped Audiences and Key Product Messages for Customer-Centric Communications

Discover how a large Electronics Company used Birdie to automate their process of analyzing consumer reviews to redefine their segmentation and positioning based on a customer-centric perspective to:

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Discover the weaknesses and strengths of both their products and from their competitors;

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Identify new personas and niches that were never considered by the company;

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Find creative approaches and key messages to communicate to each audience;

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3.5x higher conversion rates on acquisition campaigns;

and more.

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