Discovering shopper personas, and expectations during the pandemic in a fast and granular manner.
Learn how a CPG brand used consumer reviews to discover their shoppers' profiles, expectations, and satisfaction with key retail channels in record time and with better coverage to:
Understand shopper behavior at different types of stores (drugstores, retailers, wholesales);
Discover differences between regions, personas, and cohorts;
Negotiate better terms and merchandising actions with retailers
Get an estimated Return on Investment of 700%;